Commission-only · E-commerce PPC

Skin in
your game.

Splyt is a commission-only PPC agency for e-commerce brands. We run your paid ads across Google, Meta and TikTok — no retainer, no upfront fee, just a share of your revenue. We only win our Splyt when you win yours.

No upfront No retainer Paid on revenue
What you'd actually pay Live
Your revenue today£25,000/mo
Growth we drive+40%
Commission rate (illustrative)
What you keep Our commission
New monthly revenue£35,000
You pay us£3,500

One simple rate on your revenue — no retainer, no hidden fees. The more we grow your store, the more you keep, and the more we earn.

Certified where it counts Google Partner Meta Business Partner TikTok Marketing Partner
The problem

Every agency deal is a split — and most are rigged against you.

Retainers get charged for activity — hours logged, work delivered, conversations had and dashboards refreshed — not for results. The risk sits entirely with you.

Splyt works the other way. No retainer to justify, no hours to pad — just a share of the revenue we help you make. When your store sells more we earn more, and you always keep the bigger half.

How it works

Three steps. Paid like a partner, not just another agency.

01

We audit your store — free

We dig into your traffic, funnel and margins, then tell you straight whether we can grow it. We only take you on if we're confident. If we're not, we'll say so.

02

We run your paid ads

Google, Meta and TikTok — built, tested and scaled against your real margins. No retainer, no upfront, no invoice for effort. We're in your ad accounts doing the work.

03

You pay a percentage of your revenue

A simple, agreed percentage of your store's revenue that we've generated through PPC while we work together — measured in your own analytics, with no flat fees and no retainers. When the number we're growing goes up, it works better for both of us.

What we do

Paid ads, run on commission.

01 / Search & Shopping

Google Ads

Search, Shopping and Performance Max, built around your margins — profitable spend that scales, never vanity ROAS.

02 / Paid social

Meta Ads

Facebook and Instagram campaigns with relentless split-testing, tuned to win customers at a cost that works.

03 / Emerging

TikTok Ads

Reach new buyers where attention is cheapest, with thumb-stopping creative made to convert — not just to trend.

04 / Foundations

Tracking & reporting

Clean conversion tracking and plain-English reporting, so you always see the revenue your spend is actually driving.

Coming soon
Email marketing SMS CRM & retention

We go all-in on paid for now. The rest of the growth stack — email, SMS and CRM — is on the way, and clients get first access.

Case studies

Real stores. Real numbers.

Fashion & apparel · DTC
3.4×blended ROAS in 90 days

Break-even on Meta and never running Google Shopping. We rebuilt conversion tracking, launched Shopping and Performance Max, and restructured Meta around best-sellers — lifting paid revenue 62% in the first quarter.

+62% paid revenueGoogle + Meta
Health & supplements · subscription
−38%cost per acquisition

Rising costs were eating into subscription margins. We rebuilt campaigns around contribution margin, cut wasted spend and refreshed creative weekly — dropping CAC by more than a third while holding volume steady.

£180k/mo in spendProfitable scale
Home & lifestyle · single-product
+210%return on ad spend

A modest budget spread far too thin across campaigns. We consolidated spend into the proven winners, paused the rest and rebuilt the creative testing loop — more than tripling ROAS on the same monthly budget.

Same budget3× return

Every result measured in the client's own analytics.

What founders say

Skin in the game, in their words.

★★★★★
"They only make money when we do, and you feel it in how hard they work. Our paid revenue is up and I'm not paying a retainer to find out why."
Founder · DTC skincare brand
★★★★★
"We'd been burned by two agencies on fat retainers. Splyt put their own fee on the line instead. Within two months our Google account was finally profitable."
Co-founder · Home goods brand
★★★★★
"No fluff, no padded hours, no jargon — just clear reporting and ad spend that pays for itself. The commission model keeps everyone honest."
Founder · Supplements brand
Why it's different

The model changes everything.

Aligned by design

Our income is a percentage of your revenue, so the only way we grow ours is by growing yours. We're on the same side by structure — not by promise.

Skin in your the game

No upfront and no retainer to carry. We're paid out of the revenue your store generates, so our income rises and falls with how it performs — never a fixed bill regardless of results.

Only what moves the needle

Paid as a share of your revenue, we've no reason to do busywork or chase vanity metrics. Every hour goes to sales you can actually see.

Selective on purpose

Our upside is tied to your revenue, so we only partner with brands we're confident we can scale — and turn down the stores we can't move.

£0
Upfront to start
0%
Monthly retainer
100%
Aligned with your revenue

No upfront. No retainer. Just a share of the revenue we help you make.

Questions

The honest answers.

It depends on your budget, margins and the scope of work. We'll agree it with you up front before anything starts — no surprises. The calculator at the top uses an illustrative rate so you can see how the model behaves at different numbers.
For now, yes — we're focused entirely on PPC across Google, Meta and TikTok. Going all-in on paid is how we move your revenue fastest. Email, SMS and CRM are coming soon, and existing clients get first access.
A percentage of your store's revenue through PPC while we're working together, measured in your own analytics. We agree exactly which revenue counts up front, so there are never any surprises on an invoice.
No retainer and no upfront fee. You're billed a simple percentage of the revenue generated through PPC while we work together — that's the entire arrangement, and it comes straight out of sales your store has already made.
Established e-commerce and DTC brands with product-market fit and real room to scale. If you're pre-revenue or still finding your product, we're probably not the right fit yet — and we'll tell you honestly.
There's no upfront cost and no retainer, so you're never out of pocket before the work starts — and because our pay is a share of your revenue, we're motivated to make your store perform from day one. It's also why we only take on brands we're confident we can grow: our income depends on it.
In your own platforms — Whether that be Shopify, GA4, your ad accounts. You see exactly the revenue we're paid on, in real time. Full transparency, always.
Let's talk

We grow when you grow.

Tell us about your store and we'll send back a free, no-obligation audit — where the growth is, and whether we're the team to capture it.